OBJECTIVES

The association has three fundamental
objectives that can be linked to three clearly differentiated activities:
Control, Defence and Promotion of the Orri variety.

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home-btn-2Control

This objective has the aim of ensuring compliance with the restrictions regarding the number of licensed plants established by the plant breeder. This is reflected in a controlled production and preserves the sustainability of the economic returns for the producers. This activity is carried out through the following actions:

– The assurance of compliance by the sublicensees with the commitments assumed towards the exclusive master licensee of the variety, The Enforcement Organization, S.L.

– The detection of illegal acts carried out by third parties against the plant breeder’s rights on the Orri plant variety.

– The monitoring of the compliance with the commitments related to the identification conditions of the fruit of the Orri variety assumed by the participants in the identification system.

– The surveillance of the distribution chain to detect the presence of fruit not regularised in the market, as well as the purchase-sale of Orri fruit of non-regularised origin.

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home-btn-3Defence

The function of the ORC within this objective consists of:

– Proposing to the exclusive master licensee of the Orri variety, The Enforcement Organization, S.L., the filing of legal actions against those licensees of the referenced variety that have not complied with the commitments assumed with The Enforcement Organization, S.L. in the usage licence and exploitation of the variety and, in general against all those that use without authorisation the Variety in the territorial scope of the Association’s action.

– Promoting the exercise by The Enforcement Organization, S.L. of legal actions for possible non-compliances of the commitments, related to the identification conditions of the fruit of the Orri variety assumed by the participants in the identification system against The Enforcement Organization, S.L. and against the Association itself.

– Financing the legal actions taken by The Enforcement Organization, S.L.

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Within this objective are included the actions related to the promotion and advertising of the Orri variety as well as those that, although they are not directly related to the promotional activities of its fruit, signify an indirect benefit for the ORC and thereby for its associates. These actions may be: direct promotion of the Orri variety, publication of sentences against infringing persons, communication of news in the press related to the variety, participation in fairs, presence in Internet through a web page and promotion to the large distribution chains on the international level.


ORGANISATIONAL STRUCTURE


General
Assembly

Management Board
9 Members
Chairman: Mr. Álvaro Peyró

Admissions and Removals
Committee


Sanctions
Committee


Electoral
Committee


Monitoring Committee
of Legal Actions

MANAGEMENT BOARD

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Chairman:
AVA-ASAJA

Represented by Mr. Álvaro Peyró Moreno

Vice-Chairman:
D. Mario Enguix Sales

Secretary:
AMC Citrus Farming Fresh and Natural Foods, S.L.

Represented by Mr. Tomás Gil Fuentes

Vice Secretary:
D. Francisco Pallás Sanchís

Member:
The Enforcement Organization, S.L.

Represented by Mr. David Alba Cubertorer

Member:
AMC Special New Fruit Farming, S.L.

Represented by Mr. Ángel Victorio Gómez Molina

Member:
AMC Spain Fresh and Natural Foods, S.L.

Represented by Mr. Enrique Javier López López

Member:
CITRÍCOLA SAN JOSÉ, S.A.

Represented by Mr. José Vercher Company

Member:
D. Enrique Guillermo Blat Mir

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Avda. Cortes Valencianas, 26, Bloque 5, Esc. 2, 2º, Oficina 8.
46015 Valencia, Spain